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TL;DR: A brand-first marketer with strong taste and clear thinking who can build Simply Phoolish’s brand narrative, run a branded content engine across channels, and create a founder (LinkedIn) content system that compounds brand pull.

Core Skill Set: Brand strategy, Creative direction, Branded content systems, Partnerships/collabs, Narrative thinking

What you build: A repeatable brand engine that drives brand recognition, lowers CAC over time, and improves repeat purchase.

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Simply Phoolish is a premium flower gifting brand. We are looking for a Brand Marketing Lead who will work directly with the CEO and own brand narrative, branded content strategy, and brand partnerships. This role is meant to help us shift from “marketing as execution” to “marketing as brand compounding”.

Salary range is 8-9 LPA

Reporting and ways of working

• Reports to the CEO.
• You will run a weekly insight-to-creative loop with the growth function to turn learnings into briefs and experiments.
• You will guide the Marketing Coordinator via a dotted line relationship by setting standards, briefs, templates, and approvals where needed.

What you will do

• Own brand narrative and consistency

  • Translate our ICP and positioning into messaging pillars, tone-of-voice, and visual guardrails.
  • Ensure brand consistency across Instagram, LinkedIn, WhatsApp/Email, website storytelling, and stakeholder communication.

• Build a branded content engine

  • Define 3–5 recurring branded content themes per 90-day cycle.
  • Set creative direction for shoots: concepts, references, shot lists, and quality bar.
  • Create repeatable templates so content scales without diluting brand.

• Brand partnerships and collaborations

  • Build and run a pipeline of brand-fit collaborations with homegrown premium brands and aligned creators.
  • Design collaboration formats that create assets and long-term brand memory, not only one-time spikes.

• Brand contribution to repeat purchase

  • Shape brand rituals that nudge repeat: packaging inserts, post-purchase moments (thank you page on website), seasonal rituals.
  • Partner with CRM/performance on narrative guardrails and campaign stories.

• Measure brand momentum

  • Track branded demand (Search Console branded queries/clicks).
  • Maintain a simple narrative consistency score and monthly learnings memo.

  Founder brand (LinkedIn) strategy + execution plan

  • Build a founder POV and content strategy.
  • Create a workflow for drafting, review, and publishing.

What you will need

• Strong taste and judgment: you can clearly explain why something is on-brand or off-brand.
• Ability to convert abstract “brand” into systems: templates, playbooks, briefs, and a repeatable engine.
• Strong writing and storytelling ability
• Comfortable working in a fast-moving environment with high ownership.
• Bonus: experience with premium/lifestyle brands, content-led growth, or community building.

Location and work style

• Based out of South Delhi, 5 days work from office. Saturday is work from home.